What's Included
The Total Brand Experience
Your full, start-to-finish brand and website transformation.
Brand Identity
→ Brand questionnaire + creative direction
→ Custom brand identity design
→ Primary logo + secondary logo variations
→ Icon / favicon suite
→ Curated colour palette
→ Typography system (intentional font pairings)
→ Brand guidelines package
Brand Photography
→ Shoot planning + creative direction
→ Outfit guidance and styling support
→ Brand photography session
→ Professionally edited image gallery
→ Black & white edited copies of every image
→ Online gallery for download and use
→ Access to The Loft Studio
Custom Website
→ Fully custom, mobile-optimized Showit website
→ Strategic page structure and layout design
→ Website styling aligned to your brand identity
→ Up to 6 pages
SEO & Strategy
→ SEO research and keyword direction
→ Page titles and meta descriptions
→ Image alt text and optimization
→ Heading structure (H1, H2, etc.)
Copy & Content Support
→ Website copywriting guidance
→ Page-by-page content prompts
→ Messaging direction and refinement
Launch & Support
→ Website launch and domain connection
→ Mobile optimization and final checks
→ 1 week of post-launch support
What it looks like to work together
The Process
We start with a deep dive into your business, your goals, and the direction we’re building toward. This is where the foundation for everything is set.
01.
Discovery
Your brand identity is created with intention, from logos to colours to typography, giving your business a clear and cohesive visual direction.
02.
development
Your brand comes to life through a guided photo session, creating imagery that feels aligned and ready to use across your website and marketing.
03.
photography
Everything is finalized and tested, with final checks completed before your brand and website go live feeling polished, cohesive, and ready to grow.
06.
launch
We review, refine, and make thoughtful adjustments to ensure everything feels aligned, polished, and ready to launch with confidence.
05.
refinement
Your custom website is designed and built to reflect your brand, guide your audience, and create a seamless, strategic experience.
04.
website design
DISCOVERY & BRAND DIRECTION
We define your vision, goals, and overall direction before moving into design.
WEEK 1
BRAND DEVELOPMENT
Your brand identity is created with intention, giving your business a clear and cohesive visual direction.
WEEK 2
PHOTOGRAPHY
Your brand session is planned, styled, and photographed, with your final images edited and prepared for use across your site.
week 3
WEBSITE DESIGN & BUILD
Your custom website is designed and built to reflect your brand and guide your audience.
week 4-5
REFINEMENT & LAUNCH
Final adjustments are made, everything is tested, and your site goes live feeling polished and ready.
WEEK 6
